Brands like Under Armour link their loyal customers with workout activities for continued loyalty. According to the CEO, Kevin Plank, the loyalty program seems to be working for the good of Under Armour. Once you enroll in the Under Armour loyalty program, you get into the Armour Card program.
The Armour Card
The Armour Card is the loyalty program at Under Armour. This project allows participating members to earn rewards for their purchases. Whether you buy their clothes or footwear online or in their factory house stores, you earn points.
The loyalty program also works for purchases made in the Under Armour Brand.
How does Armour Card work?
Like any other loyalty program, customers earn points when they make direct purchases from the Under Armour brand. These points may come as discounts or promotion codes that subsidize the total amount you pay for your gear.
When shopping online at UA. com
As an Under Armour loyalty program member, you earn $20 for orders above $100. The promo code works on the untaxed amount. Shoppers receive the promo code via email.
Once you make the order (a qualified purchase), you receive the promotional code in 24 hours. These promotional codes also work when shopping at the factory house stores or in the brand house.
When shopping in the brand house stores
When shopping online, the customers in the Under Armour loyalty program earn a $20 promo code for purchases above $100. These customers can also get a physical card at the store where they purchase.
The cards and promo codes have an expiration date. So, you better hassle up and use them before they are no longer viable. You can redeem the cards you receive for your purchase at any Under Armour brand house store, online, or at their factory house stores.
When shopping at the factory house stores
Factory house purchases are different from those at the brand house or online. Here, customers earn $10 promo codes for $50 (untaxed) or more worth of goods. Customers also get physical cards when they buy theirs Under Armour gear.
You can redeem your card or promotional code in any shopping location. However, you have to do so before the cards, and promo codes hit their expiration date.
Levels of loyalty at Under Armour
Under Armour has four levels of loyalty to clients. These include bronze, silver, and gold. The bigger the customers’ purchases, the higher their status in the program.
Also, the gold members enjoy more returns as bonus points for their completed purchases, compared to bronze or silver. Participants cannot save their points. They have to wait until they have at least 10,000 rubles.
Bronze members accrue 3% of their purchase, silver 5%, and gold members collect 7%. Customers can then use their points to cover up to 30% of their total price. However, this must be within the year they started accumulating their points.
Why the Under Armour loyalty program works
Loyalty programs are a common marketing approach for brands to build a solid customer base. At Under Armour, the program works by giving discounts or rewarding them with points.
As a marketing tool, it has seen the under armor sales improve constantly for over nine years, since 2014. Also, the program has seen the reputation of Under Armour improve among sportspeople who love casual wear.
ePoints
Earning points in a loyalty program is pretty standard. Customers shop for their favorite workout clothes and get their reward in the form of points. Under Armour gives its customers quality casual and sportswear apparel. When shopping at any of their authorized outlets, you can earn points for your card.
Usually, customers can then redeem these points and use them to buy anything from Under Armour. Also, the point system can be helpful when competing to win a prize. However, before you can enjoy earning some Under Armour points, you have to register with epoints.
Also, you can earn points from your purchase when you buy directly from Under Armour through their online outlets.
Can you use your promo codes on one order?
According to Under Armour, it is only possible to use one promo code on one order. So, if you have different cards you want to cash in, you may have to break up your big order into smaller orders.
Where do Under Armour points work?
Once you have accumulated your Under Armour points, you can cash them in at their brand house store, factory house store or online. However, you cannot use the promo codes and cards when shopping for their apparel at outlets.
How do you check your point balance?
You can do it by visiting any Under Armour store near you. There, a cashier can check your balance. Alternatively, you can check your balance online by visiting www.underarmour.com
