A loyalty program is defined as a marketing strategy created to strengthen the support from customers by encouraging them to shop or use the services of the business associated with the program, and one concept that Uniqlo excelled in with regards to their loyalty program was to train their employees on how to effectively and efficiently use and promote the brand’s loyalty program.
Uniqlo’s loyalty programs come in different forms of which will be discussed individually below.
Uniqlo App Membership
The Uniqlo App allows customers to shop online from wherever they are and keeps them informed of the latest news and promos. When new users download and register the Uniqlo App, they immediately get a coupon for a certain amount which can only be utilized with a minimum purchase amount.
There are numerous benefits that customers enjoy from downloading the Uniqlo App such as :
There are exclusive prices that customers can get only through the app.
The app provides free delivery of purchased items.
Exclusive designs and sizes that can only be found online.
The app enables customers to confirm the availability of a particular design ahead of time.
The barcodes of the style can be scanned to check store inventory.
Customers immediately receive a coupon when the app is downloaded and an account is registered.
The app enables customers to be apprised of promotions and specials deals that are taking place.
Product Sampling
One of the many ways that Uniqlo shows appreciation towards their customers is through product sampling. When a customer writes a review on a Uniqlo product that they purchased, there is a possibility that they may stand a chance to be selected for the Sampling Program, where they sample some of Uniqlo’s products.
Coupons and Promos
Coupons can be obtained from the Uniqlo App in the following ways:
When the app is downloaded and an account is registered together with a minimum purchase amount; and
When the app is scanned for an in-store app purchase, the customer will receive a coupon after the purchase which is limited to one transaction per day.
Examples of coupons that can be redeemed via the Uniqlo App are:
Birthday Coupons
Festive Coupons such as Chinese New Year, Christmas and so forth.
Detailed information about the coupons can be found on the Uniqlo App.
Advantages of Loyalty Programs
While gaining new customers is a part of a growing business, retaining current customers is also important. One of the ways to retain the company’s current customers is through loyalty programs which brings numerous advantages such as:
Rewarding current customers for their purchases shows them that the company appreciates their support.
The company’s brand will stand out and in turn gain new customers.
Improves brand reputation when the company gives out great deals and rewards.
Increased word of mouth advertising.
A company’s loyalty program is an extremely valuable asset. Uniqlo understood the needs and wants of their customer base and devised their loyalty program to satisfy those needs and wants which ultimately turned a “maybe” to a “yes” with regards to a purchase. The company recognized that the loyalty program does not need to be substantial, but instead the company took the approach that a little goes a long way.
How is the Uniqlo App downloaded?
The Uniqlo App can be downloaded from the App Store or Google Play.
What steps can be taken if I have yet to receive the e-mail verification?
If you have not received the email verification, please click on the . If you have still not received the email verification, please check your Spam/Junk folder as your e-mail settings may not be compatible with the mailing address.
How do I obtain an app coupon?
The app coupons can be obtained in two ways:
Downloading the app and registering a new account; and
Scanning the app for an in-store app purchase.
How can I access my coupons if the app will not open?
You are able to access your coupons from your online account on the Uniqlo website.
I have not received a coupon upon downloading the Uniqlo App.
You have to have downloaded the Uniqlo App for the first time and registered your account in order to receive the coupons. In a situation where you may have downloaded and deleted the app on your device, you will not receive a coupon again.
How many coupons can be utilized in a transaction?
One coupon.
What happens if I refund or exchange a product that was purchased with a coupon?
Should you find yourself returning a product that was purchased with a coupon, you will not be able to get a refund on the coupon. The coupon will lose its value.
However, if you are exchanging a product for the same product just in a different colour or size, the coupon is still applicable.
I forgot to use my coupon on a purchase that was made. Am I still able to apply the coupon to the purchase that was made?
Unfortunately, you will not be able to use a coupon on a purchase that has already been made.
Are prices for products the same online, in-store and on the app?
The company is unable to guarantee that prices are the same for products that are available online, in-store or app purchases due to the terms and conditions for promotions and offers.
Can I post a review of the product that I purchased?
You most certainly can. Once you have purchased a product, you will receive a product review e-mail asking your opinion on the products that you purchased.
